Categories

XR is opening up new business models and sales channels! Have you developed a solution that demonstrates how Virtual and Augmented Reality can be successfully utilized in industry, retail, or the service sector? Whether it’s innovative sales tools, immersive product presentations, or new monetization strategies—if your application unlocks the potential of XR as a business tool and revolutionizes the market, this is the category for you! Show us how you create real economic value with XR.

Learning should be exciting, practical, and interactive! XR technologies enable new forms of knowledge transfer, whether in schools, universities, or professional training. In this category, we are looking for immersive applications with a clear didactic approach—whether interactive training modules, virtual labs, historical reconstructions, or innovative EdTech solutions. If your application is revolutionizing the way we learn, this is where it belongs!

The next generation is bringing fresh ideas to the XR world – and we are here to support them! This category is exclusively for students who want to showcase their creativity and innovation through their projects. Whether it’s immersive applications or hardware prototypes, regardless of the field of application, this is all about innovation, experimentation, and the courage to break new ground. Convince us with your vision!

We are looking for XR experiences that go beyond the traditional headset format. Whether location-based experiences, interactive art installations, or multisensory setups—this category honors projects that seamlessly blend digital and physical spaces. Does your application reach its full potential through integration with an installation? Then this is the right category for you!

Does your XR application address socially relevant topics or respond to current events? This category is dedicated to immersive experiences that capture the spirit of the times—ranging from journalistic formats and artistic explorations to socially critical or documentary projects. Here, innovation, relevance, and impact take center stage!

XR knows no boundaries – and neither do we! Since 2022, this category has been open to projects from around the world. Whether groundbreaking research applications, cutting-edge industry solutions, or creative entertainment experiences—if your project was developed beyond the DACH region, this is your stage! Show us how XR is being conceived and implemented on a global scale.

Does your project captivate not only the expert jury but also the community? Then this is your chance to win the audience award! All submissions are automatically entered into the community voting—unless you choose to opt out. Take this opportunity to rally your fans and prove that your XR application is not only innovative but also widely loved!