Prof. Betty Schimmelpfennig
Professor for Crossmedia Design
CO-Founder + Managing Partner
Betty Schimmelpfennig is Professor of “Crossmedia Design” at RheinMain University of Applied Sciences in Wiesbaden (Communication Design course and Master Crossmedia Spaces) and Managing Partner at Elastique., Cologne. In 2005 she founded the agency together with Andreas Schimmelpfennig. After studying communication design at the HBK Braunschweig, she has now been working as CD art and lecturer at the interface of analog and digital media for almost 20 years. Her focus is on the emotionalization of complex and strongly content-driven contexts through independent design. Thus, she successfully develops and realizes interdisciplinary projects in two-, three- and four-dimensional space, always with the goal of working out the “right little”: “So little that the result can radiate in clarity, detail, elegance and presence. Just enough not to seem cold, but to touch sensually and emotionally.” Her work has won more than 100 national and international design awards. Her research interests focus on the overarching theme of “Friction and Aesthetics of Imperfection.” Here she explores a variety of issues aimed at making hybrid spaces, products and interactions more sensual and emotional through the use of imperfections. Betty Schimmelpfennig has been a lecturer and continues to serve as an examiner, reviewer and advisory board member at universities in Ravensburg and Kaiserslautern, among others. In addition, as a member of the ADC and DDC, she is involved in juries as a junior sponsor, among other things, as well as in the “Research and Teaching” department.