WEB3 FOUNDER, CONSULTANT & SPEAKER
Dajana started her career as a freelancer for community and brand building focused on Web2. The past 12 years she worked as a consultant for international brands and companies creating inclusive communication strategies. As a journalist she wrote articles for her blog and a variety of magazines about automotive and lifestyle topics. In 2019 she focused on personal branding for women and discriminated groups, founded feminis[t]hinking as systemic coach and wrote the book “broken mirror – a selfportrait”. When jumping in the Web3 rabbit hole in 2021, she realized a lack of diversity. “This space could be utopia – a wallet does not know gender – but it’s still a reflection of our IRL unsolved problems.” As founder of wom3n.DAO – a female web3 network and her work in diversity and inclusion she was awarded with the DIGITAL FEMALE LEADERS AWARD in IT-Tech in 2022 by Tijen Onaran and Global Digital Women and the 25 Zukunftsmacherinnen by Business Insider Germany.