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Jury 2023



Dajana started her career as a freelancer for community and brand building focused on Web2. The past 12 years she worked as a consultant for international brands and companies creating inclusive communication strategies. As a journalist she wrote articles for her blog and a variety of magazines about automotive and lifestyle topics. In 2019 she focused on personal branding for women and discriminated groups, founded feminis[t]hinking as systemic coach and wrote the book “broken mirror – a selfportrait”. When jumping in the Web3 rabbit hole in 2021, she realized a lack of diversity. “This space could be utopia – a wallet does not know gender – but it’s still a reflection of our IRL unsolved problems.” As founder of wom3n.DAO – a female web3 network and her work in diversity and inclusion she was awarded with the DIGITAL FEMALE LEADERS AWARD in IT-Tech in 2022 by Tijen Onaran and Global Digital Women and the 25 Zukunftsmacherinnen by Business Insider Germany.

Christoph Spinger

Developer Immersive Products
AR/VR Software Engineer
Axel Springer 

Christoph has been active in the XR scene in various roles since 2012 and was co-founder of VR Nerds in Hamburg. Since 2022, Christoph works at Axel Springer in Berlin as a developer for XR systems and explores the future of immersive media.

Dr. Andreas Hebbel-Seeger

Professor für Medienmanagement
Campus Hamburg der Hochschule Macromedia

His focus in research and teaching is on the use of digital media for teaching, learning and marketing purposes; especially with a focus on XReality, 360-degree video and AV drones. He is committed to immersive media in the Hamburg location initiative “NextReality.Hamburg” and was most recently involved in a BMBF-funded research network project on the use of video technologies in the context of research-based learning under crowd conditions in the thematic field of sustainability.

Sandra Kiel

Co-Founder and Managing Director
Event Punks GmbH

Sandra describes herself as an innovation nerd, punk:in and disruptive implementer, depending on what she has in mind at the moment. She is a project and event manager with heart and soul and has been designing in various (IT) projects for over 15 years – across industries and almost always with a strong impact on organizations. Her focus is less on technical excellence when implementing a new solution. Rather, she is dedicated to the processes and the people behind the processes.

As an expert in 3D solutions, mixed reality and VR solutions for corporate learning and branding, she has been focusing specifically on game-based learning concepts paired with cutting-edge mixed reality technology since 2020 with her company, Event Punks GmbH.

She develops and empowers communities, thinks digitization from the perspective of people and likes to intensively discuss this question: how do we want to live and work in the future and what value does work have for us, so that we can give digitization its meaning and true effectiveness. As Microsoft MVP for Mixed Reality, the actively shapes the VR and AR community and has already published several articles and talks on this topic.

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    PDCST 09 – MP3
    Sonja Lust

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