{"id":6447,"date":"2025-11-10T11:09:54","date_gmt":"2025-11-10T09:09:54","guid":{"rendered":"https:\/\/nextrealitycontest.de\/winner-2025\/"},"modified":"2026-03-03T17:43:31","modified_gmt":"2026-03-03T15:43:31","slug":"winner-2025","status":"publish","type":"page","link":"https:\/\/nextrealitycontest.de\/en\/winner-2025\/","title":{"rendered":"Winner 2025"},"content":{"rendered":"

[vc_row][vc_column]\t\t

\n\t\t\t\t\t\t\t\t\n\t\t\t\t\tInteractive Business<\/span><\/span><\/span>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t
<\/div>\n\t\t[vc_row_inner][vc_column_inner width=”1\/2″]\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\"\" <\/a>\t\t<\/div>\n\t\t[vc_empty_space height=”30px”][vc_column_text]<\/p>\n

Also nominated<\/h4>\n

JAN & DAVE AR\/AI SPIEGEL
\n<\/strong>JAN & DAVE STUDIOS, HAMBURG<\/p>\n

VIRTUAL EXHIBIT XR FOR AUDI
\n<\/strong>SXCES COMMUNICATION AG, HAMBURG<\/p>\n

DZT-MIXED REALITY APP \u201eUNESCO-WELTERBEST\u00c4TTEN IN DEUTSCHLAND\u201c
\n<\/strong>DEUTSCHE ZENTRALE F\u00dcR TOURISMUS E.V., FRANKFURT AM MAIN<\/p>\n

\u00a0<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

SAMSUNG GAME APP \u201eTRAILS OF WONDER\u201c<\/h2>\n

<\/p>\n

HEADRAFT GMBH<\/a>, HAMBURG<\/h4>\n

<\/p>\n

Challenge: Gen Z is tech-savvy, nature-loving, and searching for authentic experiences. How can Samsung convince them that the Galaxy S24 is the perfect companion for their lifestyle?<\/p>\n

<\/p>\n

Idea: Real outdoor adventure meets virtual worlds. Nature becomes the playground \u2013 seamlessly interacting with the smartphone.<\/p>\n

<\/p>\n

Solution: With the AR app Trails of Wonder<\/em>, users embark on immersive adventures across green spaces and specially designed Komoot trails, guided by a generative AI companion. Interactive AR elements blur the boundaries between game and reality, transforming outdoor exploration into a hybrid experience.<\/p>\n

<\/p>\n

Trails of Wonder<\/em> makes stepping outside exciting again \u2013 positioning Samsung as the ideal partner for Gen Z.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column]\t\t

\n\t\t\t\t\t\t\t\t\n\t\t\t\t\tInteractive Entertainment<\/span><\/span><\/span>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t
<\/div>\n\t\t[vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

PEAK RHYTHM<\/h2>\n

<\/p>\n

ZEITLOS INTERACTIVE GMBH<\/a>, WIEN<\/h4>\n

<\/p>\n

Peak Rhythm<\/strong> is a VR rhythm-climbing game where players ascend vertical routes on the backs of their mechs in sync with the music. Blending rhythm and precision in a PvP hyper-sport, success comes from mastering movement and staying on beat. Inspired by Solarpunk aesthetics and Hyperpop energy, Peak Rhythm offers a competitive experience where music drives momentum. Built by a student team as their first commercial title, the game combines innovative grip mechanics, dynamic multiplayer modes, and immersive beatmapping refined through extensive testing and feedback. Players race in real time, reacting to custom-designed rhythmic patterns while tracking opponents\u2019 progress mid-climb. The project began in a university setting and evolved through public showcases, pitch events, and collaboration with Austrian musicians. With its fresh mechanics and bold audiovisual identity, Peak Rhythm aims to push VR rhythm games into new creative territory.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]\t\t

\n\t\t\t\t\t\t\t\n\t\t\t\t\"\" <\/a>\t\t<\/div>\n\t\t[vc_empty_space height=”30px”][vc_column_text]<\/p>\n

Also nominated<\/h4>\n

BALLEE
\n<\/strong>CHRISTOPH SPINGER, BERLIN<\/p>\n

ELVEN ARROWS
\n<\/strong>2SYNC GMBH, POTSDAM[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column]\t\t

\n\t\t\t\t\t\t\t\t\n\t\t\t\t\tInteractive Education<\/span><\/span><\/span>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t
<\/div>\n\t\t[vc_row_inner][vc_column_inner width=”1\/2″]\t\t
\n\t\t\t\t\t\t\t\n\t\t\t\t\"\" <\/a>\t\t<\/div>\n\t\t[vc_empty_space height=”30px”][vc_column_text]<\/p>\n

Also nominated<\/h4>\n

EVEER \u2013 EDUCATIONAL VIRTUAL ENVIRONMENT FOR EPIDEMIC RESPONSE.
\n<\/strong>STUDIO MONSTRUM, HAMBURG<\/p>\n

HIER UND DAMALS
\n<\/strong>PHILIPP QUAST, REINBEK[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

UNHOME \u2013 \u00dcBERLEBEN AUF DER STRASSE<\/h2>\n

<\/p>\n

CURIOUS COMPANY GMBH<\/a> X GOBANYO GMBH<\/a>, HAMBURG<\/h4>\n

UNHOME<\/a><\/p>\n

lets us experience homelessness like never before.<\/strong> For the first time, we see it through our own eyes. This VR experience offers an emotional shift in perspective that redefines learning: imagine losing your job. Over time, you also lose your support network, your savings \u2013 and eventually, every bit of hope.
You are homeless.<\/p>\n

<\/p>\n

UNHOME delivers decision-based storytelling with realistic consequences.<\/p>\n

<\/p>\n

Developed together with the NGO GoBanyo<\/em>, UNHOME is rooted in authentic expertise and combines immersive technology with social education. Accompanied by teaching materials, it is successfully used in educational settings. Studies conducted by Bielefeld University of Applied Sciences confirm its strong impact: especially young people reflect on their own life situations through the experience and gain a deep understanding of the issue.<\/p>\n

<\/p>\n

In this way, UNHOME becomes a powerful tool for education, awareness, and social change.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column]\t\t

\n\t\t\t\t\t\t\t\t\n\t\t\t\t\tYoung Talent<\/span><\/span><\/span>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t
<\/div>\n\t\t[vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

LICHTUNG<\/h2>\n

<\/p>\n

CYRIL FISCHER, LUDWIGSBURG<\/h4>\n

You enter a calm yet unfamiliar world, lying dormant as you arrive. As you explore its surroundings, the world gradually opens up, revealing its light. The more you engage with it, the more you become enveloped in a soothing yet lively awakening, full of surprises.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]\t\t

\n\t\t\t\"\" \t\t<\/div>\n\t\t[vc_empty_space height=”30px”][vc_column_text]<\/p>\n

Also nominated<\/h4>\n

FLOAT
\n<\/strong>MOUSEWORKS, NEU-ULM<\/p>\n

HOME OVERLAY \u2013 SMART HOME CONTROL IN MIXED REALITY
\n<\/strong>MIRCO H\u00dcLSEMANN, HAMBURG[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column]\t\t

\n\t\t\t\t\t\t\t\t\n\t\t\t\t\tBest Installation<\/span><\/span><\/span>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t
<\/div>\n\t\t[vc_row_inner][vc_column_inner width=”1\/2″]\t\t
\n\t\t\t\"\" \t\t<\/div>\n\t\t[vc_empty_space height=”30px”][vc_column_text]<\/p>\n

Also nominated<\/h4>\n

PALAST DER ERINNERUNG
\n<\/strong>CYBERR\u00c4UBER GBR, D\u00dcSSELDORF<\/p>\n

DIE HEINZEL ZU K\u00d6LN \/ HEINZELEXPRESS
\n<\/strong>TIMERIDE GMBH, K\u00d6LN[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

ARENA DEFENDER<\/h2>\n

<\/p>\n

BRIGHT! GMBH<\/a>, MAINTAL<\/h4>\n

<\/p>\n

Red Bull challenged us to create an immersive stadium experience that engaged all visitors using cutting-edge technology. With Arena Defender, we created a fast-paced Mixed Reality game played during third breaks. Using the Red Bulls app, fans design virtual balls that are launched onto the ice, while four MR-equipped players try to defend them. A central portal, moving targets, lasers, and a Pachinko-inspired entry system add excitement and fairness. Real-time interactions and customization turn fans into active participants. Loyalty points and prize incentives deepen brand connection, creating a unique, emotionally engaging experience that extends beyond the event itself.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column]\t\t

\n\t\t\t\t\t\t\t\t\n\t\t\t\t\tZeitgeist<\/span><\/span><\/span>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t
<\/div>\n\t\t[vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

OUT OF NOWHERE<\/h2>\n

<\/p>\n

KRIS HOFMANN, WIEN<\/h4>\n

<\/p>\n

Out of Nowhere is a 10 min standalone VR experience (interactive docufiction, available in English and German). The piece gently explores how preserving alluvial forests, marshes and wetlands can help us face the challenges of an ever angrier, unpredictable climate. Told through the eyes of Anna, a lifelong resident of Hallein in Austria, the experience flows from a personal memory of the devastating floods that hit Europe in 2021 to reveal how reconnecting with nature may be key to protecting ourselves going forward. Every month we hear about yet another devastating extreme weather event\u2014in Nigeria, Pakistan, or Texas, but also close to home, with severe floods in Austria and Germany. Each one of these events carries stories of personal loss, but also of inspiring resilience. If we can come together in the aftermath of a disaster, shouldn\u2019t we be able to do so in preparation? Restoring healthy riverine ecosystems isn\u2019t just good ecology\u2014it\u2019s self-preservation.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]\t\t

\n\t\t\t\"\" \t\t<\/div>\n\t\t[vc_empty_space height=”30px”][vc_column_text]<\/p>\n

Also nominated<\/h4>\n

SONA \u2013 VR DESIGNED BY BLIND PEOPLE<\/strong>
SONA, K\u00d6LN<\/p>\n

DARKER SKY VR<\/strong>
SHAPE-SHIFT STUDIO GMBH, HAMBURG[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column]\t\t

\n\t\t\t\t\t\t\t\t\n\t\t\t\t\tInternational Production<\/span><\/span><\/span>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t
<\/div>\n\t\t[vc_row_inner][vc_column_inner width=”1\/2″]\t\t
\n\t\t\t\"\" \t\t<\/div>\n\t\t[vc_empty_space height=”30px”][vc_column_text]<\/p>\n

Also nominated<\/h4>\n

D-DAY: THE CAMERA SOLDIER<\/strong>
TARGO, FRANCE<\/p>\n

HUMAN WITHIN<\/strong>
SIGNAL SPACE LAB, KANADA[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

XR-IT \u2013 NON-LOCAL VIRTUAL PRODUCTION \u201eCAT CONTENT\u201c<\/h2>\n

<\/p>\n

TRANS REALITIES LAB \/ DESIGN ACADEMY EINDHOVEN, NIEDERLANDE<\/h4>\n

<\/p>\n

The Trans Realities Lab<\/strong> at the Design Academy Eindhoven<\/strong> developed the XR-IT technology<\/strong> for non-local virtual production, linking various motion capture systems with the Meta Quest Pro\u2019s tracking and face capture inside Unreal Engine.<\/p>\n

<\/p>\n

This setup enabled actors in the Netherlands and Finland<\/strong> to perform together simultaneously for the short film Cat Content<\/em>, which explores the concept of non-locality in quantum physics in an emotional and artistic way.<\/p>\n

[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column]\t\t

\n\t\t\t\t\t\t\t\t\n\t\t\t\t\tCommunity Award<\/span><\/span><\/span>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t
<\/div>\n\t\t[vc_row_inner][vc_column_inner width=”1\/2″][vc_column_text]<\/p>\n

SEA SHEPHERD \u2013 FOR THE OCEAN: EIN INTERAKTIVES LERNSPIEL \u00dcBER DIE MISSION VON SEA SHEPHERD<\/h2>\n

<\/p>\n

EVENT PUNKS GMBH<\/a> IN KOOPERATION MIT SEA SHEPHERD GLOBAL, BREMEN<\/h4>\n

<\/p>\n

Sea Shepherd for the Ocean<\/strong> is an immersive (VR) Roblox experience that introduces children worldwide to the mission of Sea Shepherd Global: protecting the oceans.<\/p>\n

<\/p>\n

Through interactive quests, exciting rescue missions, and the charismatic guide Gideon FiveBraidBeard, young players experience firsthand why safeguarding marine ecosystems matters \u2013 and how they can become part of the mission themselves.<\/p>\n

<\/p>\n

The game combines education and entertainment on a global platform reaching millions of children, embedding environmental awareness directly into the digital world of a new generation.<\/p>\n

<\/p>\n

An internationally produced project created in collaboration between Sea Shepherd Global and Event Punks, Sea Shepherd for the Ocean<\/em> extends its impact far beyond the screen \u2013 empowering young audiences to care, act, and protect our oceans.<\/p>\n

[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″]\t\t

\n\t\t\t\"\" \t\t<\/div>\n\t\t[vc_empty_space height=”30px”][vc_column_text]<\/p>\n

Also nominated<\/h4>\n

THE TRACES OF PAPER
\n<\/strong>DEUSENS, SPANIEN<\/p>\n

VR-SPORTHALLE \u2013 INNOVATIVE BEWEGUNGSERZIEHUNG IN DER SOZIALP\u00c4DAGOGISCHEN AUSBILDUNG<\/strong>
SVEN ERNSTSON & TIM FEDKENHAUER, GIFHORN[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”30px”][vc_column_text] Also nominated JAN & DAVE AR\/AI SPIEGEL JAN & DAVE STUDIOS, HAMBURG VIRTUAL EXHIBIT XR FOR AUDI SXCES COMMUNICATION AG, HAMBURG DZT-MIXED REALITY APP \u201eUNESCO-WELTERBEST\u00c4TTEN IN DEUTSCHLAND\u201c DEUTSCHE ZENTRALE F\u00dcR TOURISMUS E.V., FRANKFURT AM MAIN \u00a0[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text] SAMSUNG GAME APP \u201eTRAILS OF WONDER\u201c HEADRAFT GMBH, HAMBURG Challenge: […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"\nWinner 2025 - nextReality.Contest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nextrealitycontest.de\/en\/winner-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winner 2025 - nextReality.Contest\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”30px”][vc_column_text] Also nominated JAN & DAVE AR\/AI SPIEGEL JAN & DAVE STUDIOS, HAMBURG VIRTUAL EXHIBIT XR FOR AUDI SXCES COMMUNICATION AG, HAMBURG DZT-MIXED REALITY APP \u201eUNESCO-WELTERBEST\u00c4TTEN IN DEUTSCHLAND\u201c DEUTSCHE ZENTRALE F\u00dcR TOURISMUS E.V., FRANKFURT AM MAIN \u00a0[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text] SAMSUNG GAME APP \u201eTRAILS OF WONDER\u201c HEADRAFT GMBH, HAMBURG Challenge: […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nextrealitycontest.de\/en\/winner-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"nextReality.Contest\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-03T15:43:31+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nextrealitycontest.de\/en\/winner-2025\/\",\"url\":\"https:\/\/nextrealitycontest.de\/en\/winner-2025\/\",\"name\":\"Winner 2025 - 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nextReality.Contest","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nextrealitycontest.de\/en\/winner-2025\/","og_locale":"en_US","og_type":"article","og_title":"Winner 2025 - nextReality.Contest","og_description":"[vc_row][vc_column][vc_row_inner][vc_column_inner width=”1\/2″][vc_empty_space height=”30px”][vc_column_text] Also nominated JAN & DAVE AR\/AI SPIEGEL JAN & DAVE STUDIOS, HAMBURG VIRTUAL EXHIBIT XR FOR AUDI SXCES COMMUNICATION AG, HAMBURG DZT-MIXED REALITY APP \u201eUNESCO-WELTERBEST\u00c4TTEN IN DEUTSCHLAND\u201c DEUTSCHE ZENTRALE F\u00dcR TOURISMUS E.V., FRANKFURT AM MAIN \u00a0[\/vc_column_text][\/vc_column_inner][vc_column_inner width=”1\/2″][vc_column_text] SAMSUNG GAME APP \u201eTRAILS OF WONDER\u201c HEADRAFT GMBH, HAMBURG Challenge: […]","og_url":"https:\/\/nextrealitycontest.de\/en\/winner-2025\/","og_site_name":"nextReality.Contest","article_modified_time":"2026-03-03T15:43:31+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/nextrealitycontest.de\/en\/winner-2025\/","url":"https:\/\/nextrealitycontest.de\/en\/winner-2025\/","name":"Winner 2025 - 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